@kaler

Farmville is the future.

Okay, Farmville is not the future. Farmville is filler. But entertainment that is mobile, social, augmented and can be consumed on the user’s schedule is the future.

Most people just can’t justify sitting for X number of hours on their couch to play a game. The game has to fit the user and not the other way around. It has to be there when the user has a few minutes in line at a coffee shop and it has to be there when the user has an hour on a rainy Sunday afternoon.

Games like Final Fantasy are the past. There is way too much content to consume, even for a bored 12 year old, in an 80 hour game. 60 hours of Final Fantasy games are filler anyway.

Farmville is filler in 3 minute increments. Final Fantasy is filler in 30 minute increments.

Right now 3 minute increments are winning. But, eventually filler is going to lose because we live in a world where good content PageRanks its way to the top.